LAVIERE SINERGIA
Type: Commercial
Project name: LAVIERE SINERGIA
Client: Laviere
Awards: ADDIP Awards "Best commercial space 2017"
Status: Complete
Date: 2017
Artist: Agustina Rodríguez
Photos: Marcos Guiponi
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THE BOX HAS BEEN CREATED TO GENERATE A UNIQUE ENCOUNTER BETWEEN ARCHITECTURE, DESIGN AND ART.
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Introduction:
The space proposed by the brand is located in the Sinergia Design shopping district, and creates a unique encounter between architecture, design and art, which breaks away from the usual conventions. One of the main challenges lies in the search for the right balance between respect for the homogeneity of the surroundings and the necessary prominence of the commercial premises. The answer is a dynamic space which will be radically transformed throughout each year in three seasons, exhibiting new works and projects marketed by the brand. -
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Program:
The program required the integration of three spaces, the high-ceilinged Art Gallery, the Design Gallery in the space under the mezzanine and the Studio on the upper floor. From the point of view of the facilities, the lower floor was designated as a flexible and versatile space, to be developed to support the different requirements that the exhibitions may require. -
Strategy:
The main strategy is the enhancement of the objects exhibited, almost as works of art. This "museum" atmosphere arises from two actions, the neutralization of the context and a strong commitment to illumination. -
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