MŌBILE LAUNCH

On the 7th of December 2022, the industrial facilities of Laviere were transformed and adapted to receive a group of architects, designers and personalities from the field. In an industrial setting, surrounded by nature, a cocktail was held for the presentation of Mōbile, Laviere's new furniture brand.

In the company of good music and a spectacular sunset, the participants were able to enjoy a cooking class given by the Neolith Chef, Steffi Rauhut, and a talk by the architect and communicator, Gabriela Pallares, before entering the factory to discover the collection for the first time.

The launch of Mōbile marks a significant milestone for Laviere, offering a unique opportunity for the brand to develop and showcase its distinctive design language. The 130-year-old marble workshop introduces this new division and begins to build a product portfolio with Mōbile, presenting a range of prêt-à-porter design pieces for the home, crafted primarily from stone.

Guided by the creative direction and curatorship of LA AGENCIA, the inaugural collection, titled Zero, features pieces celebrated for their simplicity, quality, and harmonious blend of shapes, colors, and textures. This collection not only highlights the inherent beauty of the material but also sets the stage for future projects and collaborations with prominent figures in the local architecture and design industry.

With a strong innovative profile, the brand seeks to respond to an increasingly demanding client, with materials and products that are capable of adding value, as well as surprising and seducing the most exquisite eye.